Performance Art

For the Associated Press, Wilson Ring and Jill Colvin report on presidential wannabe Donald Trump’s latest campaign promotion in Burlington. Vermont (Protesters interrupt Trump Vermont rally despite screening, 1-8-16). The national media has focused on location and the number of folks who lined up (“Thousands of people stood in line for hours waiting to get into the Burlington event after the campaign distributed 20,000 free tickets to the Flynn Center for the Performing Art, which has just 1,400 seats.”). No one seemed to focus on the actual name of the space, Flynn Center for the Performing Arts, nor the last part of the name, Performing Arts. D. Trump has been labeled a huckster, a P.T. Barnum, a Wild Bill Cody for his use of the stage, social media, and traditional media. Recently, many sources are analyzing campaign expenditure on advertising, noting that traditional TV ads are still king, with most of the other “lesser” candidates on the slate spending heavily to try to stay relevant. Trump has only begun to advertise within this framework. It appears that Donnie Trump is truly ahead of the pack, not only in terms of the polls, but in understanding the aesthetic of today’s culture. Jacques Ranciere may have theorized about the politics of aesthetics (the traditional take on culture as pertaining to art – architecture, dance, visual arts, music, etc.) as well as the aesthetics of politics (how politics is done) but Donnie Trump actually employs it. He may be one of the first to understand, through utilization, the effectiveness and viability of performance art. Within politics, this is a staple of South American democracies. In the US, it has been neglected primarily through regulation of the constitutional right to assembly (designated protest sites removed from the source of contention and debate). Mr. Trump has utilized the power of performance art to run a campaign without reliance on advertising. With the Burlington event we have his campaign manipulating the populace in order to produce the art (20,000 tickets for a 1,400 seat venue. Apparently Donnie has no regard for fire code). The ticket holders show up, forming a line, creating a news event. Like with open carry gun laws, it is impossible to tell which of the ticket holders in line are the good guys, and which are the bad (for or against the Trump candidacy). As with the performance art of the visual arts, no advertising expenditure created a spectacle, a sensation, an event or happening, whichever you prefer. In crass art terms – he got the message out. Performance art has a long, involved and rich history in American art dating back to Allan Kaprow’s Happenings in NYC (amongst others). Now it has finally entered the lexicon of America’s political aesthetic. Unfortunately, for most of the American public, it is a novelty that doesn’t have a name.

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